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Name: The Portable MBA. 4th ed.
Author: Bruner, Robert F. / Eaker, M. R. / Freeman, R. E. et al.
ISBN: 978-0-471-22284-2

The Portable MBA. 4th ed.

・ISBN 978-0-471-22284-2 cloth

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著者・編者	Bruner, Robert F. / Eaker, M. R. / Freeman, R. E. et al.,
出版社	(Wiley, US)
出版年月	2002
ページ数	384 pp.
言語	ENG
ニュース番号	＜492-438＞

解説

Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman The ultimate guide to modern business For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.