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Name: New Products Management. 7th ed.
Author: Crawford, Merle C. / Di Benedetto, C. A.
ISBN: 978-0-07-115162-7

New Products Management. 7th ed.

・ISBN 978-0-07-115162-7 paper Int'l ed.

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著者・編者	Crawford, Merle C. / Di Benedetto, C. A.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2003
ページ数	567 pp.
言語	ENG
ニュース番号	＜492-437＞

解説

This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.