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Name: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 6th ed.
Author: Shimp, Terence A.
ISBN: 978-0-03-035271-3

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. 6th ed.

・ISBN 978-0-03-035271-3 cased

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著者・編者	Shimp, Terence A.,
出版社	(South-Western, US)
出版年月	2003
ページ数	650 pp.
言語	ENG
ニュース番号	＜491-618＞