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Name: Advertising Cultures : Gender, Commerce, Creativity.
Author: Nixon, Sean
ISBN: 978-0-7619-6197-0

Advertising Cultures : Gender, Commerce, Creativity. 広告の文化－ジェンダー、商業、創造性

・ISBN 978-0-7619-6197-0 cloth GB£ 172.00

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・ISBN 978-0-7619-6198-7 paper GB£ 61.99

￥19,638.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-4462-1883-9

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著者・編者	Nixon, Sean,
シリーズ	Culture, Representation and Identities
出版社	(Sage, UK)
出版年月	2003
ページ数	184 pp.
言語	ENG
ニュース番号	＜491-1449 491-616＞

解説

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.