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Name: Marketing. With Student CD-ROM and PowerWeb. 7th ed.
Author: Kerin, Roger A. / Berkowitz, E. N. / Hartley, S. W. et al.
ISBN: 978-0-07-255339-0

Marketing. With Student CD-ROM and PowerWeb. 7th ed.

・ISBN 978-0-07-255339-0 hard with CD-ROM & PowerWeb

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著者・編者	Kerin, Roger A. / Berkowitz, E. N. / Hartley, S. W. et al.,
出版社	(McGraw-Hill, US)
出版年月	2002
ページ数	768 pp.
言語	ENG
ニュース番号	＜491-614＞

解説

"Marketing, 7e" by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.