株式会社極東書店トップ＞商品一覧＞ Up Close and Personal? : Customer Relationship Marketing @ Work. 2nd ed.

商品詳細

Name: Up Close and Personal? : Customer Relationship Marketing @ Work. 2nd ed.
Author: Gamble, Paul R. / Stone, M. / Woodcock, N.
ISBN: 978-0-7494-3831-9

Up Close and Personal? : Customer Relationship Marketing @ Work. 2nd ed.

・ISBN 978-0-7494-3831-9 hard with CD-ROM

絶版

お気に入り ★★★

お問い合わせ

著者・編者	Gamble, Paul R. / Stone, M. / Woodcock, N.,
出版社	(Kogan Page, UK)
出版年月	2002
ページ数	368 pp.
言語	ENG
ニュース番号	＜491-612＞

解説

Based on worldwide research into customer relationship marketing (CRM) supported by IBM, this book brings together the work of four experts in the field of CRM: Gamble, Stone, Woodcock and Foss. It aims to provide practical new insights into effective customer-relationship marketing by looking at: strategies, policies and plans; measuring impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing; data management; and managing good and bad customers. This new edition, which includes a new free CD-ROM, features new and updated case studies and extra material on data management in the financial-services sector.