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Mastering Alliance Strategy : A Comprehensive Guide to Design, Management, and Organization. 提携戦略をマスターする
・ISBN 978-0-7879-6462-7 cloth US$ 70.00
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お気に入り
★★★
| 著者・編者 | Bamford, James D. / Gomes-Casseres, B. / Robinson, M., |
|---|---|
| シリーズ | The Jossey-Bass Business and Management Series |
| 出版社 | (Jossey-Bass, US) |
| 出版年月 | 2003 |
| ページ数 | 410 pp. |
| 言語 | ENG |
| ニュース番号 | ＜491-568 497-414＞ |
解説
Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability