株式会社極東書店トップ ＞ 商品一覧 ＞ Doing Business in Emerging Markets : Entry and Negotiation Strategies.
商品詳細
Doing Business in Emerging Markets : Entry and Negotiation Strategies. 新興市場でのビジネス－参入・交渉戦略
・ISBN 978-0-7619-1374-0 cloth
絶版
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・ISBN 978-0-7619-1375-7 paper
絶版
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4833-2872-0
| 著者・編者 | Cavusgil, S. Tamer / Ghauri, P. N. / Agarwall, M. R., |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2002 |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜491-562＞ |
解説
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.