株式会社極東書店トップ ＞ 商品一覧 ＞ Research Methods for Business : A Skill-Building Approach. 4th ed.
商品詳細
解説
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross--national research in sampling and data collection are thoroughly discussed. The qualitative--quantitative aspects of research are brought together through a case study on the final chapter.