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Name: Mission-Based Marketing: An Organizational Development Workbook. 2nd ed.
Author: Brinckerhoff, Peter C.
ISBN: 978-0-471-23717-4

Mission-Based Marketing: An Organizational Development Workbook. 2nd ed.

・ISBN 978-0-471-23717-4 paper with CD-ROM

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著者・編者	Brinckerhoff, Peter C.,
出版社	(Wiley, US)
出版年月	2003
ページ数	135 pp.
言語	ENG
ニュース番号	＜490-L78＞

解説

A companion to Mission-Based Marketing, Second Edition, this practical, comprehensive, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members.