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Pulp Politics : How Political Advertising Tells the Stories of American Politics.
・ISBN 978-0-7425-0099-0 cloth US$ 79.00
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★★★
・ISBN 978-0-7425-0100-3 paper US$ 24.95
￥5,845.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Richardson, Glenn W., Jr., |
|---|---|
| 出版社 | (Rowman & Littlefield, US) |
| 出版年月 | 2002 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜490-L316＞ |
解説
While popular opinion contends that political advertising only disrupts democratic procedure, this text provides a much-needed alternative view. Richardson proposes that it is the fabric of popular culture, not the essentials of informed consent, that constitutes the power inherent in contemporary political campaigns. Delving into overlooked genre distinctions in ads, the text examines the ways in which campaign spots draw upon current popular culture in their messages and presentations. Instead of idealizing how the public "should" view and respond to political advertisements, Richardson studies how people "actually" react to this advertizing. He also brings forth a number of political recommendations to seek solutions, rather than disregarding the problem.