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Moving into Mass Customization : Information Systems and Management Principles. マス・カストマイゼーション－情報システムと管理原則
・ISBN 978-3-540-43611-9 soft EUR 99.99
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| 著者・編者 | Rautenstrauch, Claus / Seelmann-Eggebert, R. / Turowski, K. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2002 |
| ページ数 | viii, 248 pp. |
| 言語 | ENG |
| ニュース番号 | ＜490-673＞ |
解説
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.