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Name: Essentials of Strategic Management. 3rd ed.
Author: Hunger, J. David / Wheelen, T. L.
ISBN: 978-0-13-046595-5

Essentials of Strategic Management. 3rd ed.

・ISBN 978-0-13-046595-5 paper

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著者・編者	Hunger, J. David / Wheelen, T. L.,
出版社	(Prentice Hall, US)
出版年月	2002
ページ数	224 pp.
言語	ENG
ニュース番号	＜490-609＞

解説

The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.