株式会社極東書店トップ商品一覧The Strategy Process : Concepts, Contexts, Cases. 4th ed.

商品詳細

The Strategy Process

The Strategy Process : Concepts, Contexts, Cases. 4th ed. H.ミンツバーグ他著 戦略過程 第4版

・ISBN 978-0-273-65120-8 paper

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著者・編者Mintzberg, Henry / Lampel, J. / Quinn, J. B. et al.,
出版社(Pearson Education, UK)
出版年月2003
ページ数489 pp.
言語ENG
ニュース番号<490-606>

解説

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.