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Thinking beyond Technology

Thinking beyond Technology : Creating New Value in Business.

・ISBN 978-1-4039-0255-9 hard EUR 49.99

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著者・編者DiVanna, Joseph A.,
出版社(Palgrave Macmillan, UK)
出版年月2003
ページ数226 pp.
言語ENG
ニュース番号<490-549>

解説

The book examines the value proposition of technology and its relationship with business innovation, social preferences and its role as a mechanism of labour savings or revenue generation. In the same style as his first book, Redefining Financial Services , the author combines empirical knowledge with a historical approach revealing the explicit nature of technological advancement while analysing the implicit impact on the process of business. The book presents the reader with a question: does society shape technology or is technology shaping society?