株式会社極東書店トップ ＞ 商品一覧 ＞ Mission-Based Marketing : Positioning Your Not-for-Profit Can Succeed in a Increasingly Competitive World. 2nd ed.
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解説
This book is a direct, practical guide that outlines how an organization can use marketing to distinguish themselves with funders, those they serve, and the public. "Mission-Based Marketing" provides an understanding of such key concepts as why marketing is so crucial to non-profits, what a marketing cycle is and how an organization exists and future services and customers fit into it, and methods to help an organization treat everyone like a customer.