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Name: CRM in Financial Services : A Practical Guide to Making Customer Relationship Management Work.
Author: Foss, Bryan / Stone, M.
ISBN: 978-0-7494-3696-4

CRM in Financial Services : A Practical Guide to Making Customer Relationship Management Work.

・ISBN 978-0-7494-3696-4 hard

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著者・編者	Foss, Bryan / Stone, M.,
出版社	(Kogan Page, UK)
出版年月	2002
ページ数	480 pp.
言語	ENG
ニュース番号	＜490-686 260-12354＞

解説

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.