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Name: Marketing Management. 11th ed.
Author: Kotler, Philip
ISBN: 978-0-13-049715-4

Marketing Management. 11th ed.

・ISBN 978-0-13-049715-4 paper Int'l ed.

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著者・編者	Kotler, Philip,
出版社	(Prentice Hall, US)
出版年月	2002
ページ数	800 pp.
言語	ENG
ニュース番号	＜489-637＞

解説

For MBA and undergraduate courses in Marketing Management.

Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.