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Marketing Management.

Marketing Management. 11th ed. P.コトラー著　マーケティング管理　第11版

・ISBN 978-0-13-033629-3 cloth

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著者・編者Kotler, Philip,
シリーズPrentice Hall Marketing Series
出版社(Prentice Hall, US)
出版年月2003
ページ数706 pp.
言語ENG
ニュース番号＜489-636＞

解説

For MBA and undergraduate courses in Marketing Management.

Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.