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商品詳細
Mass Media and Drug Prevention : Classic and Contemporary Theories and Research. マスメディアと麻薬防止対策
・ISBN 978-0-8058-3477-2 hard
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・ISBN 978-0-8058-3478-9 paper
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4106-0384-5
| 著者・編者 | Crano, Willilam D. / Burgoon, M. (eds.), |
|---|---|
| シリーズ | The Claremont Symposium on Applied Social Psychology |
| 出版社 | (Lawrence Erlbaum, US) |
| 出版年月 | 2002 |
| ページ数 | 303 pp. |
| 言語 | ENG |
| ニュース番号 | ＜489-1403＞ |
解説
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.