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Name: Sales Promotion and Direct Marketing Law : A Practical Guide. 4th ed.
Author: Circus, Philip J.
ISBN: 978-0-406-94722-2

Sales Promotion and Direct Marketing Law : A Practical Guide. 4th ed.

・ISBN 978-0-406-94722-2 soft

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著者・編者	Circus, Philip J.,
出版社	(Butterworths, UK)
出版年月	2002
言語	ENG
ニュース番号	＜488-L94＞

解説

This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.