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This wide-ranging study--hailed by American Journalism as one of the year's best books--provides a fresh and surprising view of the religious impulses at work in the typical newsroom by delving into the largely unexamined parallels between religion and journalism, from the "media" of antiquity to the electronic idolatry of the Internet. Focusing on how the history of religion in the United States has been entwined with the growth of the media, Doug Underwood argues that American journalists are rooted in the nation's moral and religious heritage and operate, in important ways, as personifications of the old religious virtues.