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National Cultures and International Competition : The Experience of Schering AG, 1851 - 1950. 国民文化と国際競争力 －シェリング社の経験 1851～1950年－
・ISBN 978-0-521-81481-2 2002 hard GB£ 40.00
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お気に入り
★★★
・ISBN 978-0-521-10121-9 2008 paper on demand GB£ 39.00
￥12,355.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Kobrak, Christopher, |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| ページ数 | 394 pp. |
| 言語 | ENG |
| ニュース番号 | ＜488-445＞ |
解説
This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950. The book traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. As the title implies, the book also tries to put this history in the context of Schering's changing - and for the most part increasingly hostile - political, social and economic environment, which formed the context for the company's efforts to organise its personnel, develop its research and production capacity and to internationalise its business. The author argues that the evolution of Germany's system of corporate governance did not keep up with that country's ability to make technical innovations and actually hindered Germany's ability to respond to the business challenges following World War I.