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Name: The Dynamics of Mass Communication : Media in the Digital Age with PowerWeb Passcard. 7th ed.
Author: Dominick, Joseph R.
ISBN: 978-0-07-248896-8

The Dynamics of Mass Communication : Media in the Digital Age with PowerWeb Passcard. 7th ed.

・ISBN 978-0-07-248896-8 soft

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著者・編者	Dominick, Joseph R.,
出版社	(McGraw-Hill, US)
出版年月	2001
言語	ENG
ニュース番号	＜487-L292＞

解説

"The Dynamics of Mass Communication: Media in the Digital Age" focuses on aspects of the media - history, organization, ownership, economics, feedback, and career - with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.