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Name: Fundamentals of Media Effects.
Author: Bryant, Jennings / Thompson, S.
ISBN: 978-0-07-243576-4

Fundamentals of Media Effects.

・ISBN 978-0-07-243576-4 soft

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著者・編者	Bryant, Jennings / Thompson, S.,
出版社	(McGraw-Hill, US)
出版年月	2001
ページ数	416 pp.
言語	ENG
ニュース番号	＜487-L290＞

解説

"Fundamentals of Media Effects" is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.