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株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Channels : A Relationship Management Approach. 2nd ed.

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Marketing Channels

Marketing Channels : A Relationship Management Approach. 2nd ed. マーケティング・チャネル－関係性管理アプローチ　第2版

・ISBN 978-0-07-289512-4 cloth

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著者・編者Pelton, Lou E. / Strutton, D. / Lumpkin, J. R.,
出版社(McGraw-Hill, US)
出版年月2001
ページ数544 pp.
言語ENG
ニュース番号＜487-696＞

解説

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.