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商品詳細
Marketing Professional Services : Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits. 2nd ed. P.コトラー他著 専門的サービスのマーケティング
・ISBN 978-0-7352-0179-8 cloth
お気に入り
★★★
| 著者・編者 | Kotler, Philip / Hayes, T. / Bloom, P. N., |
|---|---|
| 出版社 | (Prentice Hall, US) |
| 出版年月 | 2002 |
| ページ数 | 422 pp. |
| 言語 | ENG |
| ニュース番号 | ＜487-692＞ |
解説
Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets. Beginning with an in-depth look at the role of marketing in any profession, the authors go on to cover the marketing process - from market analysis and service positioning, to creating a promotional mix and implementing the marketing programme.They offer targeted advice and address the marketing needs of a wide range of professionals - including accountants, public relations specialists, lawyers, architects, medical practitioners and consultants.