株式会社極東書店トップ商品一覧How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies behind Them.

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How Asia Advertises

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies behind Them. アジア・太平洋地域の 最も成功した会社とマーケティング戦略

・ISBN 978-0-470-82055-1 cloth

お気に入り
著者・編者Aitchison, Jim,
出版社(Wiley, SI)
出版年月2002
ページ数411 pp.
言語ENG
ニュース番号<487-681>

解説

This is the first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. This book is divided into 15 specific product or services to cater to a wide variety of marketers.