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Name: Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need. 2nd ed.
Author: Andreasen, Alan R.
ISBN: 978-0-7879-6419-1

Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need. 2nd ed.

・ISBN 978-0-7879-6419-1 cloth

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著者・編者	Andreasen, Alan R.,
シリーズ	The Jossey-Bass Nonprofit and Public Management Series
出版社	(Jossey-Bass, US)
出版年月	2002
ページ数	277 pp.
言語	ENG
ニュース番号	＜487-678＞

解説

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.