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商品詳細

Name: Winning in Asia, U.S. Style : Market and Nonmarket Strategies for Success.
Author: Aggarwal, Vinod K. (ed.)
ISBN: 978-0-312-23911-4

Winning in Asia, U.S. Style : Market and Nonmarket Strategies for Success. アジア市場における米国企業

・ISBN 978-0-312-23911-4 hard

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著者・編者	Aggarwal, Vinod K. (ed.),
出版社	(Palgrave Macmillan, US)
出版年月	2003
ページ数	320 pp.
言語	ENG
ニュース番号	＜487-597 511-525＞

解説

Focuses on understanding the market and nonmarket strategies employed by American firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives