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New Economy Emotion : Engaging Customer Passion with e-crm.
・ISBN 978-0-470-84135-8 paper US$ 59.00
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お気に入り
★★★
| 著者・編者 | Zingale, Alfredo / Arndt, M., |
|---|---|
| シリーズ | New Economy Excellence Series |
| 出版社 | (Wiley, US) |
| 出版年月 | 2001 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜487-596＞ |
解説
Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.
Other titles in the New Economy Excellence series include:
New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
Other titles in the New Economy Excellence series include:
New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089