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商品詳細
Multinationals and Transition : Business Strategies, Technology and Transformation in Central and Eastern Europe. 多国籍企業と移行 －中・東欧における企業戦略、技術、転換－
・ISBN 978-0-333-96874-1 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | Manea, Julia / Pearce, R., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2004 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜487-270 510-204＞ |
解説
This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.