株式会社極東書店トップ ＞ 商品一覧 ＞ Media Economics : Understanding Markets, Industries and Concepts. 2nd ed.
商品詳細
Media Economics : Understanding Markets, Industries and Concepts. 2nd ed. メディア経済学－市場、産業、概念を理解する 第2版
・ISBN 978-0-8138-2124-5 paper US$ 82.95
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| 著者・編者 | Albarran, Alan B., |
|---|---|
| 出版社 | (Iowa State U. Pr., US) |
| 出版年月 | 2002 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜487-1576＞ |
解説
The economic principles of print, film, and recording media
Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.