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Guanxi : Relationship Marketing in a Chinese Context.
・ISBN 978-0-7890-1289-0 hard US$ 233.99
￥54,822.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-7890-1290-6 soft US$ 106.99
￥25,066.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-86318-3
| 著者・編者 | Wong, Y. H. / Leung, T. K. P., |
|---|---|
| 出版社 | (International Business Pr., US) |
| 出版年月 | 2001 |
| ページ数 | 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜486-704＞ |
解説
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi:
- case studies of guanxi in action
- managerial implications of saving face and reciprocity
- measuring guanxi quality and performance indicators
- step-by-step instructions for building guanxi
- detailed strategies for penetrating the Chinese market
Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.