株式会社極東書店トップ＞商品一覧＞ Consumer Behavior and Marketing Strategy. 6th ed.

商品詳細

Name: Consumer Behavior and Marketing Strategy. 6th ed.
Author: Peter, J. Paul / Olson, J. C.
ISBN: 978-0-07-112111-8

Consumer Behavior and Marketing Strategy. 6th ed.

・ISBN 978-0-07-112111-8 paper Int'l ed.

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著者・編者	Peter, J. Paul / Olson, J. C.,
出版社	(McGraw-Hill, SI)
出版年月	2002
ページ数	576 pp.
言語	ENG
ニュース番号	＜486-701＞

解説

This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.