株式会社極東書店トップ＞商品一覧＞ Kellogg on Integrated Marketing : The Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism.

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Name: Kellogg on Integrated Marketing : The Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism.
Author: Iacobucci, Dawn / Calder, Bobby (eds.)
ISBN: 978-0-471-20476-3

Kellogg on Integrated Marketing : The Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism. ケロッグ・マーケティング学部の統合マーケティング論

・ISBN 978-0-471-20476-3 cloth

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著者・編者	Iacobucci, Dawn / Calder, Bobby (eds.),
出版社	(Wiley, US)
出版年月	2003
ページ数	314 pp.
言語	ENG
ニュース番号	＜486-688＞

解説

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang