株式会社極東書店トップ ＞ 商品一覧 ＞ Business without Borders : A Strategic Guide to Global Marketing.
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解説
Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. Written by two leading consultants with an in-the-field perspective. Explains how to utilize technology to globalize a business.