株式会社極東書店
🔍
ログイン 会員登録

株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing : An Introduction. 6th ed.

商品詳細

Marketing

Marketing : An Introduction. 6th ed. コトラーのマーケティング入門　第6版

・ISBN 978-0-13-035133-3 paper with CD-ROM

お気に入り ★★★

お問い合わせ

著者・編者Armstrong, Gary / Kotler, P.,
出版社(Prentice Hall, US)
出版年月2003
ページ数672 pp.
言語ENG
ニュース番号＜486-678＞

解説

For courses in Principles of Marketing.

This accessible, streamlined introduction to marketing by two of today's best selling marketing authors helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.