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Name: Management Information Systems : Managing Information Technology in the E-Business Enterprise. 5th ed.
Author: O'Brien, James A.
ISBN: 978-0-07-112373-0

Management Information Systems : Managing Information Technology in the E-Business Enterprise. 5th ed.

・ISBN 978-0-07-112373-0 paper Int'l ed. with CD-ROM

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著者・編者	O'Brien, James A.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2002
ページ数	530 pp.
言語	ENG
ニュース番号	＜486-669＞

解説

This is a comprehensive, "E-Engineered" revision that integrates E-Business and E-Commerce into every chapter and every case making it the most current and up-to-date MIS text on the market. The quantity of case studies and theory has been increased throughout, making it most appropriate for upper-level (junior/senior or graduate) business students who are or will become managers, entrepreneurs and business professionals in E-Business enterprises. By including a multitude of real world cases, in-text examples and exercises, organising chapters into a simple five-area framework, and integrating E-Business concepts into all chapters, the text will help business students learn how to use and manage IT to conduct E-Commerce, improve decision making, and gain competitive advantage in the fast-changing real world of global business.