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Name: International Business : The Challenge of Global Competition. 8th ed.
Author: Ball, Donald A. / McCulloch, W. H., Jr. / Frantz, P. L. et al.
ISBN: 978-0-07-112297-9

International Business : The Challenge of Global Competition. 8th ed.

・ISBN 978-0-07-112297-9 paper Int'l ed. with CD-ROM & passcode

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著者・編者	Ball, Donald A. / McCulloch, W. H., Jr. / Frantz, P. L. et al.,
出版社	(McGraw-Hill/Irwin, SI)
出版年月	2002
ページ数	710 pp.
言語	ENG
ニュース番号	＜486-571＞

解説

This text provides comprehensive coverage of a wide range of topics showing students the steps a business must take to go global. It describes international business concepts in a straightforward style. The CD-ROM includes 15 to 50 questions per chapter so that students can review their understanding of the chapter material. In this edition there is a new discussion of the Euro and its impacy on international business, as well as expanded discussions of the role of the US dollar in international transactions.