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Name: Cases in Electronic Commerce. 2nd ed.
Author: Huff, Sid L. / Schneberger, S. / Wade, M. et al.
ISBN: 978-0-07-112352-5

Cases in Electronic Commerce. 2nd ed.

・ISBN 978-0-07-112352-5 paper Int'l ed.

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著者・編者	Huff, Sid L. / Schneberger, S. / Wade, M. et al.,
出版社	(McGraw-Hill, SI)
出版年月	2001
ページ数	480 pp.
言語	ENG
ニュース番号	＜486-568＞

解説

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.