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商品詳細
Grounded Theory : A Practical Guide for Management, Business and Market Researchers.
・ISBN 978-0-7619-6682-1 cloth GB£ 166.00
￥52,588.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-0-7619-6683-8 paper GB£ 52.99
￥16,787.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Goulding, Christina, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2002 |
| ページ数 | 186 pp. |
| 言語 | ENG |
| ニュース番号 | ＜486-536＞ |
解説
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.
Grounded Theory is different from other texts on four levels:
- It offers an overview of qualitative methods in general and locates grounded theory in this context;
- It compares and contrasts the various grounded theory approaches in an accessible manner;
- It offers an in-depth case study for students and researchers to follow/use;
- And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.