株式会社極東書店トップ ＞ 商品一覧 ＞ Entrepreneurship : Strategies and Resources. 3rd ed.
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解説
For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy.
Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage.