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Name: Gaining and Sustaining Competitive Advantage. 2nd ed.
Author: Barney, Jay B.
ISBN: 978-0-13-030794-1

Gaining and Sustaining Competitive Advantage. 2nd ed.

・ISBN 978-0-13-030794-1 cloth

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著者・編者	Barney, Jay B.,
出版社	(Prentice Hall, US)
出版年月	2001
ページ数	570 pp.
言語	ENG
ニュース番号	＜485-L45＞

解説

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.