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Name: Total Access : Giving Customers What They Want in an Anytime, Anywhere World.
Author: McKenna, Regis
ISBN: 978-1-57851-244-7

Total Access : Giving Customers What They Want in an Anytime, Anywhere World. R.マッケンナ著　トータル･アクセス

・ISBN 978-1-57851-244-7 hard

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Sets forth a new marketing paradigm in which machines and networks do most of the work, from data gathering to customer response and care