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Name: Marketing of Agricultural Products. 9th ed.
Author: Kohls, Richard L. / Uhl, J. N.
ISBN: 978-0-13-010584-4

Marketing of Agricultural Products. 9th ed.

・ISBN 978-0-13-010584-4 cloth

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著者・編者	Kohls, Richard L. / Uhl, J. N.,
出版社	(Prentice Hall, US)
出版年月	2001
ページ数	560 pp.
言語	ENG
ニュース番号	＜485-638＞

解説

For beginning-level food marketing courses in departments of agricultural economics.

Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.