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Name: Marketing Research : Methodological Foundations. 8th ed.
Author: Churchill, Gilbert A., Jr. / Iacobucci, Dawn
ISBN: 978-0-03-033101-5

Marketing Research : Methodological Foundations. 8th ed.

・ISBN 978-0-03-033101-5 cloth

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著者・編者	Churchill, Gilbert A., Jr. / Iacobucci, Dawn,
出版社	(Harcourt College Pub., US)
出版年月	2002
ページ数	1006 pp.
言語	ENG
ニュース番号	＜485-629＞

解説

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.