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Business Strategy and National Culture

Business Strategy and National Culture : US and Asia Pacific Microcomputer Multinationals in Europe. 企業戦略と国民文化－欧州における米国と アジア太平洋地域のマイコン多国籍企業－

・ISBN 978-1-84064-480-7 hard GB£ 113.00

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カートに入れる

著者・編者Tsang, Denise,
シリーズNew Horizons in International Business
出版社(E. Elgar, UK)
出版年月2002
ページ数272 pp.
言語ENG
ニュース番号＜485-559＞

解説

This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.

The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.

This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.