商品詳細

For executive training and graduate courses, and for undergraduate courses in Global Management, International Management or Business, and Cross-Cultural Management where the professor wishes to use his or her own pedagogical supplements.

This text addresses the actual management functions and behaviors necessary to develop global vision and management skills at both an organizational-strategic (macro) level, and theinterpersonal (micro) level. This text places the executive or student in the role of a manager of any nationality, encouraging the student to take a truly global perspective in dealing with dynamic management issues in both foreign and diverse host environments. Throughout, the text emphasizes how the variable of culture interacts with other national and international factors to affect managerial processes and behaviors. In addition, the growing competitive influence of technology is emphasized, with boxes featuring the use of e-business for global competitive strategic positioning.