商品詳細

For courses in Electronic Commerce.

Relying on years of experience as an executive and consultant-rather than on theory alone-the author approaches writing about technology and business concepts with a down-to-earth practical application. The result is a text that includes numerous real-world examples, and explanations of how concepts are implemented. The text educates tomorrow's professionals so they understand both the technologies that serve as infrastructure and the business models taking advantage of the technologies.